Senior communications leadership - on demand - without an agency or a full-time hire.
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Jennifer Sharpe
As a Fractional Communications Leader, I bring experienced communications tactics and strategies on a part-time basis to companies operating in the utility, energy, sustainability and transportation sectors.
Companies hire me for many reasons, including… they may not need full-time communications support, they may be in a crisis, or they may just want senior communications counsel periodically, at their fingertips - all without the expense of a full-time employee or agency.
Problems I solve for your business:
Your brand is inconsistent, so none of your messaging is aligned across external channels - meaning your external voice is confusing to customers and other stakeholders
Regulatory or stakeholder communications feel reactive, instead of researched, planned, prepared and ready
Your executive team has immense industry knowledge, but they're not positioned as quotable subject matter experts in the media or in your industry
You have an innovative product or service, but no one knows about it
You’re unprepared for a crisis, or already in one
Leadership lacks a clear communications strategy, so no one knows your mission or priorities
What my solutions look like:
Ongoing, embedded communications leadership. I work alongside your leadership team to bring clarity, alignment, and strategic direction to your communications function.
Enterprise messaging and narrative development
Executive communications strategy
Internal communications and organizational alignment
Crisis and issues management
Regulatory and stakeholder communications
Messaging alignment across teams
Brand and narrative development
Executives positioned as industry experts
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