HOW I WORK
Assess. Align. Execute. Advise.
Embedded Files
CALL (704) 616.2013 or
A Different Approach
A Different Approach
This is not an agency model. You work directly with me, a senior communications leader who brings both strategic perspective and practical execution - without layers, delays, or unnecessary complexity.
ASSESS
ASSESS
Audit your current communications platform
Audit your current communications platform
Conduct a comprehensive review of your existing communications channels, tools, and workflows
Evaluate brand voice, messaging consistency, and audience alignment across all touchpoints
Analyze performance data to identify what’s working, what’s not, and where gaps exist
Interview key stakeholders to understand internal perceptions, challenges, and goals
Deliver a clear, actionable audit report with prioritized recommendations
ALIGN
ALIGN
Clarify messaging, priorities & annual communications planning
Clarify messaging, priorities & annual communications planning
Refine your core messaging to ensure clarity, consistency, and differentiation
Align communications strategy with business goals, growth targets, and brand positioning
Define key audiences and tailor messaging to resonate with each segment
Establish clear priorities and a focused communications roadmap for the year ahead
Build a strategic communications plan with measurable objectives and success metrics
EXECUTE
EXECUTE
Implementation, starting with immediate critical needs
Implementation, starting with immediate critical needs
Tackle high-priority communications needs to create immediate impact and momentum
Develop and deploy key assets such as messaging frameworks, campaigns, and content
Streamline processes and introduce tools to improve efficiency and scalability
Collaborate with internal teams and external partners to ensure seamless execution
Monitor progress and adjust tactics in real time to optimize results
ADVISE
ADVISE
Ongoing strategic support and counsel
Ongoing strategic support and counsel
Provide continuous strategic guidance to leadership on communications decisions
Act as a trusted advisor during critical moments, including launches, changes, or crises
Help refine messaging and strategy as business needs evolve
Offer regular performance reviews and insights to drive continuous improvement
Support team development and build internal communications capabilities over time
Google Sites
Report abuse